COACHES
Finally get clarity and build your coaching niche and signature solution
A Step-by-Step Online Course to Help Coaches Like You Niche Down, Create Your Irresistible Offer, and Get Your First 5 Clients through your network (without the tech headaches).
TRYING TO DECIDE IF SIGNATURE SOLUTION IS RIGHT FOR YOU?
Being a coach is your dream career. You're passionate, you've got the skills, and you're committed to helping people transform their lives. But if we're being honest, something still isn't quite clicking, is it?
Maybe you're feeling stuck, frustrated and unsure about how to stand out in this saturated market. You're working harder than ever, but clients just aren't lining up like you hoped. You haven't found your unique genius zone yet so prospects don't instantly resonate with what you offer.
And when you do book a discovery call, it often doesn't lead to an enrolled client. You aren't sure how to confidently sell your services and enroll more people you know you can help.
The thought of creating your signature programme or zeroing in on your niche feels intimidating. You have so many interests and skills - how can you choose just one core offer? Would niching down mean turning people away and leaving income on the table?
As the days go by, you can't help but wonder "Is all this effort really worth it? How can I finally get off this client roller coaster and build a sustainable business I love?"
I Get It, This Journey is Overwhelming... But There is a Clear Path Forward
As a coach myself, I've walked in your shoes and understand the frustrations, confusion and fears around building a thriving coaching business from the ground up.
Trying to figure it all out on your own is a uphill battle - I created a simple, step-by-step system that completely transformed my own and hundreds of other qualified coaches' businesses.
INTRODUCING: SIGNATURE SOLUTION
The coach's Roadmap to Stand Out, Get Paid, & Do What You Love
Signature Solution is a self-paced, online course where you'll finally get the clarity, focus and client enrollment system you desperately need.
Through 5 easy-to-follow, engaging modules, you'll identify your profitable niche and craft your signature programme offer using my proven frameworks (no more overcomplicating this!).
You'll validate it's viable in the real world using a simple strategy I guide you through.
And you'll walk away with your own bespoke "First 5 Client" plan, mapping out how to attract and enroll your very first dream clients at rates you deserve. No complex tech funnels required.
This programme was designed to be fun and energising, with no fussy jargon or overwhelming bloat. Just laser-focused training to help you finally get unstuck.
Working with Jo helped me re-position from B2C to B2B, refine my niche, and articulate my mission into one clear sentence. My signature offer has enabled me to to partner with renowned agencies and generate more income in 3 months than I did in the previous 12 months.
STREAMLINE YOUR BUSINESS: AMPLIFY YOUR INFLUENCE
Here's our three course milestones:
CRYSTAL CLEAR NICHE
We’ll use my Front Door, Back Door, Framework so you can stand out as THE expert, make your marketing MUCH easier, and work with people who truly light you up (and love what you do).
SIGNATURE OFFER
You’ll use my Intangible to Tangible process to create a compelling offer, transforming it from a ‘nice to have’ into a ‘must have’. You’ll learn powerful frameworks for naming, pricing and validating your programme saving you from uncertainty.
FIRST FIVE STRATEGY
Discover the power of my exclusive First Five Strategy, a proven approach to securing your first five clients with confidence and ease. This strategy effectively taps into your existing network to set a solid foundation for future growth.
CLIENT LOVE
Working with Jo completely transformed my career coaching business. I went from 2% to 50% income from coaching - exactly what I wanted. I didn't only gain financially and operationally as a result of investing in The Business of Coaching but in terms of my mindset, confidence and community which have been of paramount importance.
Natasha Weller
Career Coach
The Business of Coaching exceeded my expectations. The step by step guidance helped me gain confidence and clients. Jo delivers the programme in a way that doesn't overwhelm. The progress I have made from my starting point is unreal. I have paying clients, speak at large events (unthinkable before the programme!) and have made life-long friends.
Lorraine Eivers
Career Coach
I did a lot of research and had a week of discovery calls with people, a bit like Jo - but not really like Jo at all. Working with Jo transformed my mindset and my business. I've grown my following to 70K in 6 months. I'm fully booked for my 1:1 coaching and have signed up 20 individuals for my group leadership programme.
Kate Waterfall Hill
Leadership Coach
Why me?
Hi, I’m Jo.
I started out just like you, with my coaching qualification, a huge passion for coaching but very little idea of how to get paying clients.
I attended all the free trainings and webinars to help me to build my business though ended up even more overwhelmed than I was before.
Then one day I decided to ask for help.
I invested in the best marketing training, mentors and coaches and quickly built a thriving Career & Executive Coaching business.
Over time, I noticed that I was spending more and more time helping other coaches who were struggling with the same issues I had. I have now helped 75+ paying clients to effectively niche and create a viable offer, and hundreds more through my blog, podcast and workshops.
Meet Signature Solution - a step by step operating system so you create a high-quality Signature Programme that becomes the cornerstone of your brand to help you to attract and retain clients consistently.
I trust in this programme so much that I offer a 14-day money-back guarantee so you can make sure it’s the right programme for you.
SIGNATURE SOLUTION HELPS YOU CONFIDENTLY CREATE A SIGNATURE PROGRAMME THAT WILL BECOME THE CORNERSTONE OF YOUR BRAND TO HELP YOU TO ATTRACT AND RETAIN CLIENTS CONSISTENTLY.
SO HOW DOES IT WORK EXACTLY?
I teach you everything I wish I knew in 5 easy to steps
Module 1 - Coaching clarity and unshakable mindset
We'll set you up for success by getting ultra-clear on your unique strengths, passions and purpose, so we build a solid foundation for your niche and offer.
We'll define your exciting vision, goals and "why" for your business so you you identify what success looks like for you.
It's normal to feel self-doubt or imposter syndrome with the business side of coaching. We'll tackle this head on through my simple CALM process to cultivate unshakable confidence.
Module 2 - Find your sweet spot and stand out
Nothing is more scary than investing time and money into your business, only to find out that nobody is willing to pay for it.
Yet, this is the nightmare that most coaches find themselves in.
Fortunately, there's a better way. In Module 02, we’ll use my Front Door, Back Door, Framework to zero oin on your lucrative niche.
We'll leaverage your personal story (even if you don't think you have one!) to give you an edge.
And the best part? You'll learn how to answer the dreaded question "So, what do you do?"
Module 3 - Design your Signature, High-Value Programme
Raise your hand if you have this problem. You want to make sure that you charge an amount which you can actually live on but the price per hour in your head feels extortionate. How are you going to get the words out?!
Yep. Totally get it.
There is a powerful secret to present your coaching in a way that is both honest and transformational.
That's why, in Module 03 you'll use my seamless Intangible to Tangible process to package your coaching.
You'll structure your transformational programme with ease, transforming it from a ‘nice to have’ into a ‘must have’.
Plus, you’ll learn powerful frameworks for how to name and price your programme, plus easily design visual assets to make your programme pop.
Module 4 - Validate Your Offer and Find Demand
The step that most people miss. But you are not "most people".
In this crucial module, we'll focus on the "Alignment Test." You'll engage directly with your target audience, deeply understanding their unique challenges and aspirations. This hands-on approach is designed to refine and validate your programme to ensure it truly resonates with your ideal clients.
You'll develop the skills to effectively communicate the value of your offer. This practice is crucial for compelling and persuasive client interactions.
By the end of this module, you'll have a programme that not only aligns with your clients' needs but also uses their language to communicate value, ensuring a deeper connection and relevance.
You'll reach a new milestone by having 5 market validation calls booked, quickly and easily using my templates.
Module 5 - Map out your 'First 5' Client Plan
You'll bring your coaching vision to life by creating a comprehensive Signature Solution Document. This pivotal document will detail every aspect of your programme, serving as your roadmap and blueprint to provide to clients.
Alongside this, you'll develop an engaging visual representation, to showcase your Signature Solution with pride.
No compex funnels - you'll craft your simple, personal "First Five" outreach strategy, to get your first or next five clients in the door.
BONUS TO SUPPORT YOUR SUCCESS
Honest Not Hype Sales Framework
You'll gain my "Honest Not Hype" selling process for discovery calls that enroll (£197 value) including a sales framework for holding discovery calls with ease.
WHAT SOME OF MY WONDERFUL CLIENTS SAY...
Shortly after working with Joanna, I quickly gained my very first paying client - at £2,400 and there have been a steady stream since. Joanna is so genuine and knowledgeable and it's been a fantastic experience. She is genuine, kind, knowledgeable and she truly wants you to succeed.
Kim Russell
Leadership Coach
I joined The Business of Coaching to get more clients and make more money. I did both. I doubled my income and am now on track for my $100K goal this year. This programme will make you a more intelligent, educated coach.
Sara Evans
Career & Business Coach
It's a programme that takes you on a transformational journey, from having no idea where to begin through to having a business you can feel proud of.
Three months ago I didn't know where to begin to find my coaching niche, never mind paying clients, now I have both.
Irene Broomfield
Career Coach
When you enroll in Signature Solution today, you get lifetime access to the full course materials, all future upgrades and bonus for a single payment of just £495.
14-Day Money Back Guarantee
I trust in this programme so much that I offer a 14-day money-back guarantee so you can make sure it’s the right course for you.
You've spent far too long playing small and being overwhelmed about how to finally build the coaching business of your dreams. Why not take a straightforward, step-by-step approach that puts you in the driver's seat?
Click the button below right now to lock in Signature Solution at the current low price before it increases. Freedom, clients you love, and an inspired business doing the work you're here for is awaiting!
Do you have questions?
Please reach me at joanna@joannalottcoaching.com if you cannot find an answer to your question.
Do I get lifetime access to Signature Solution?
Yes, you'll get lifetime access to the programme content and any future updates so you can refine your niche and offer over time.
Is there support in Signature Solution?
This is a self-study course. If you'd like personal mentoring with Jo, then her 6 month mentorship programme, The Business of Coaching is for you.
Do I need to be a qualified coach to take the programme?
No, whilst qualifying is great, it's not required to gain clarity in your business.
Is this for new or extablished coaches?
Both! Many coaches don't have the clarity they need, even years into business.
If you'd like to feel super clear on your niche and offer then this is for you.
Tell it to me straight, is this really worth the money?
If you believe you'll gain more than the price of the programme in clients once you have built a solid niche and offer, then yes.
Also consider - how much is staying stuck and gaining no clients costing you?
How much time will it take?
I'd aim to set aside 2 hours per week to watch and reflect on the training.
If you do one module per week you'll be done in 5 weeks.
But you can move way quicker than this if you'd like to as all of the content is unlocked.
You'll also gain lifetime access so you can do this at your own pace.
What happens once I purchase?
You'll gain login details for instant access to the entire course the moment you purchase.
Do I get access to Jo?
This is a self study programme. If you'd like Jo's feedback and support, this is what she does in her mentorship programme, The Business of Coaching.
I just need to get clients. Is this right for me?
Yes! If you're not gaining clients then something within your business foundation is not working. We'll build you a solid niche and offer and implement a First Five strategy designed to get you clients quickly.
Do you offer refunds?
This course requires active participation on your part to get results.
This is a proven process that has worked for countless coaches, so please put the work in for your future business. As a small business owner, I put 100% into everything I do in order to fast track your progress.
If you decide the course isn’t what you need after all, you can submit a refund request within 14 days.
HERE'S YOUR CHANCE
Ultimately, Signature Solution helps you to finally get clarity and build your coaching niche and signature offer.
It's a Step-by-Step Online Course to Help Coaches Like You Niche Down, Create Your Irresistible Offer, and Get Your First 5 Clients through your network (without the tech headaches).