COACHES
Finally get clarity and build your coaching niche and offer - and start signing your first clients witht confidence
Signature Solution is a self-paced course that takes you from “Where do I even start?” to a clear niche, an irresistible offer, and a simple plan to land your first five paying clients.
TRYING TO DECIDE IF SIGNATURE SOLUTION IS RIGHT FOR YOU?
This course is for you if you:
👉 Feel stuck circling ideas without a clear direction for your business
👉 Worry you’ll never stand out in a crowded coaching market
👉 Want to take action but don’t feel ready to commit to a full 6-month mentorship
Think of it as your foundation layer: clarity, confidence, and your first clients – without the overwhelm of a bigger programme.
INTRODUCING: SIGNATURE SOLUTION
The coach's Roadmap to Stand Out, Get Paid, & Do What You Love
Signature Solution is a self-paced, online course where you’ll finally get the clarity, focus and client enrolment system you need.
Through 5 easy-to-follow modules, you’ll:
Identify your profitable niche using proven frameworks
Craft your signature offer so it feels clear and compelling
Validate it in the real world with a simple strategy
Walk away with your bespoke “First 5 Client Plan” to sign paying clients without complicated funnels
This programme is designed to be simple and energising – no jargon, no fluff, just a clear path to get you moving.
WHAT YOU'LL ACHIEVE INSIDE
Here's our three course milestones:
CRYSTAL CLEAR NICHE
Use my Front Door, Back Door Framework to choose a niche that feels natural and sets you apart.
SIGNATURE OFFER
Package your coaching into a client-ready programme that’s easy to sell and deliver.
FIRST FIVE STRATEGY
Follow my step-by-step plan to sign your first five paying clients through your network (no tech headaches needed).
CLIENT LOVE
(For transparency - Signature Solution is a self-study course. The below testimonials are from people who have worked through a similar process with my personal support)
Working with Jo completely transformed my career coaching business. I went from 2% to 50% income from coaching - exactly what I wanted. I didn't only gain financially and operationally as a result of investing in The Business of Coaching but in terms of my mindset, confidence and community which have been of paramount importance.
Natasha Weller
Career Coach
The Business of Coaching exceeded my expectations. The step by step guidance helped me gain confidence and clients. Jo delivers the programme in a way that doesn't overwhelm. The progress I have made from my starting point is unreal. I have paying clients, speak at large events (unthinkable before the programme!) and have made life-long friends.
Lorraine Eivers
Career Coach
I did a lot of research and had a week of discovery calls with people, a bit like Jo - but not really like Jo at all. Working with Jo transformed my mindset and my business. I've grown my following to 70K in 6 months. I'm fully booked for my 1:1 coaching and have signed up 20 individuals for my group leadership programme.
Kate Waterfall Hill
Leadership Coach
Why me?
Hi, I’m Jo.
I started out just like you – with a coaching qualification, a huge passion for helping people, and very little idea how to get paying clients.
I invested in the best mentors and quickly built a thriving coaching business. Over time, I noticed I was spending more and more of my time helping other coaches do the same.
Since then, I’ve helped 150+ paying clients niche and create viable offers, and hundreds more through my blog, podcast and workshops.
Signature Solution is the step-by-step system I wish I had when I started – a clear foundation you can actually build on.
SIGNATURE SOLUTION HELPS YOU CONFIDENTLY CREATE A SIGNATURE OFFER THAT WILL BECOME THE CORNERSTONE OF YOUR BRAND TO HELP YOU TO ATTRACT AND RETAIN CLIENTS CONSISTENTLY.
SO HOW DOES IT WORK EXACTLY?
I teach you everything I wish I knew in 5 easy to steps
Module 1 - Coaching Clarity & Confidence
Define your vision, strengths and mindset foundations so you stop second-guessing.
Module 2 - Find Your Sweet Spot
Use my Front Door, Back Door Framework to choose a niche that feels natural and profitable.
Module 3 - Package Your Signature Offer
Turn your coaching into a clear, client-ready programme that’s easy to sell.
Module 4 - Validate & Refine
Test your offer with simple market feedback so you know it resonates before you launch.
Module 5 - The First Five Strategy
Follow my proven plan to enrol your first five paying clients — no funnels, no tech headaches.
BONUS TO SUPPORT YOUR SUCCESS
Honest Not Hype Sales Framework
You'll gain my "Honest Not Hype" selling process for discovery calls that enroll (£197 value) including a sales framework for holding discovery calls with ease.
WHAT SOME OF MY WONDERFUL CLIENTS SAY ABOUT THE PROCESS...
Shortly after working with Joanna, I quickly gained my very first paying client - at £2,400 and there have been a steady stream since. Joanna is so genuine and knowledgeable and it's been a fantastic experience. She is genuine, kind, knowledgeable and she truly wants you to succeed.
Kim Russell
Leadership Coach
I joined The Business of Coaching to get more clients and make more money. I did both. I doubled my income and am now on track for my $100K goal this year. This programme will make you a more intelligent, educated coach.
Sara Evans
Career & Business Coach
It's a programme that takes you on a transformational journey, from having no idea where to begin through to having a business you can feel proud of.
Three months ago I didn't know where to begin to find my coaching niche, never mind paying clients, now I have both.
Irene Broomfield
Career Coach
Your Investment
When you enrol today, you’ll get:
✅ Lifetime access to all 5 modules
✅ Clear frameworks and templates to guide every step
✅ Bonus “Honest Not Hype” sales call framework
All for a single payment of £333
Start today – and finally stop circling.
14-Day Money Back Guarantee
I trust this course so much that I offer a 14-day guarantee. Dive in, start the modules, and if you decide it’s not right for you, you can request a refund.
Do you have questions?
Please reach me at joanna@joannalottcoaching.com if you cannot find an answer to your question.
Do I get lifetime access to Signature Solution?
Yes, you'll get lifetime access to the programme content and any future updates so you can refine your niche and offer over time.
Is there support in Signature Solution?
This is a self-study course. If you'd like personal mentoring with Jo, then her 6 month mentorship programme, The Business of Coaching is for you.
Do I need to be a qualified coach to take the programme?
No, whilst qualifying is great, it's not required to gain clarity in your business.
Is this for new or extablished coaches?
Both! Many coaches don't have the clarity they need, even years into business.
If you'd like to feel super clear on your niche and offer then this is for you.
Tell it to me straight, is this really worth the money?
If you believe you'll gain more than the price of the programme in clients once you have built a solid niche and offer, then yes.
Also consider - how much is staying stuck and gaining no clients costing you?
How much time will it take?
I'd aim to set aside 2 hours per week to watch and reflect on the training.
If you do one module per week you'll be done in 5 weeks.
But you can move way quicker than this if you'd like to as all of the content is unlocked.
You'll also gain lifetime access so you can do this at your own pace.
What happens once I purchase?
You'll gain login details for instant access to the entire course the moment you purchase.
Do I get access to Jo?
This is a self study programme. If you'd like Jo's feedback and support, this is what she does in her mentorship programme, The Business of Coaching.
I just need to get clients. Is this right for me?
Yes! If you're not gaining clients then something within your business foundation is not working. We'll build you a solid niche and offer and implement a First Five strategy designed to get you clients quickly.
Do you offer refunds?
This course requires active participation on your part to get results.
This is a proven process that has worked for countless coaches, so please put the work in for your future business. As a small business owner, I put 100% into everything I do in order to fast track your progress.
If you decide the course isn’t what you need after all, you can submit a refund request within 14 days.
HERE'S YOUR CHANCE
Ultimately, Signature Solution helps you to finally get clarity and build your coaching niche and signature offer at a fraction of the cost of my mentorship programme (the only other way to work with me).
It's a Step-by-Step Online Course to Help Coaches Like You Niche Down, Create Your Irresistible Offer, and Get Your First 5 Clients through your network (without the tech headaches).