QUALIFIED COACHES
Stand out as THE go-to-coach in your niche: Attract clients and make money doing what you love (without going around in circles)
Ready to say yes to our proven system to define your niche, craft an irresistible brand around your expertise, and attract dream clients (with honesty and a feminine approach)?
Join me and exhale. Let's build your brilliant business.
Make a difference or make a living. Can you do both?
You care about helping people.
You’ve poured time and money into your training.
When you’re coaching, it feels truly fulfilling.
But …
You can’t make it pay. It feels like you have to choose between doing good and making good money.
You have the coaching skills. So what else do you need?
Because getting clients is harder than you thought.
Where do you find them?
How do you get them to pay you (without feeling salesy or awkward)?
And how can you deliver your coaching with confidence?
You’re trying everything. You’re exhausted from putting in the time, but not seeing any results. You don’t need another 'free 5-day visibility challenge' or a ‘blueprint for success.’
You need the whole puzzle, not just a couple of pieces.
How do you turn that coaching qualification into a profitable business?!
A business where...
You're that successful coach who attracts ideal clients willing to pay a professional fee for your professional service.
You wake up and review your calendar for the day and feel excited about talking to dream clients who are taking huge leaps forward due to your coaching sessions.
You check your bank account and see payments from people who have invested in working with you.
You feel so filled up that people are paying you to do something you love.
You hang up from your coaching call feeling energised and hear the ping of an email from a client who just had a huge breakthrough due to your coaching.
This may sound like some sort of dream, but it is possible for you.
Right now I am writing this as a normal morning for me. And a normal morning for my clients too.
And I know that it feels really far away right now...
Trying to get clients feels like shouting into the wind, or just hiding and hoping.
Maybe you’ve got lucky and gained a client or two. But it feels like you don’t have a solid system in place to regularly bring in clients.
Wasn't this business meant to bring you freedom?!
There must be missing a piece!
How are all these other coaches managing it? You're smart. You should be able to figure this out.
You feel like a rabbit stuck in the headlights with so much to do you don't know where to start.
Introducing
The Business of Coaching
The programmes you've tried before haven't worked for you because...
Most programmes teach:
"How to use LinkedIn to generate clients"
"How to go from One to Many"
"How to use webinars to scale your business"
And, the thing is, these programmes won't work unless you've established yourself as a sought-after expert in your field. That's where The Business of Coaching comes in.
I created this programme to help you build the solid foundations that so many other programmes miss - the foundations that will establish you as an authority and make your marketing efforts truly resonate.
This is not another gimmick or strategy. It's a Reliable Results Path to figuring out:
1. Who you serve (your niche) and how to become the go-to coach for your ideal clients
2. What you offer them (your package) that highlights your unique expertise.
3. How to sell it in a way that has them saying "that's exactly what I need" (how you talk about what you do).
By positioning yourself as the undisputed expert (even if that feels scary right now!), everything else - from Linkedin to webinars - will work exponentially better.
The Business of Coaching equips you with the foundational expertise to stand out, attract clients, and build a thriving business.
I got 3 new clients in January and have 8 discovery calls this week. Do it...just get on with it...don't hesitate. It's hard to do this on your own. You need a support network. You need an accountability buddy. You need someone challenging you. You need someone modeling it for you. You need step-by step instructions. Follow these steps and it will work!
It's helped me to grow the business, but also to run the business. I successfully sold my group programme into organisations and think I'm about to make another sale too.
I'm really busy! And not just busy for now, busy for the next quarter too. It's enabled me to keep that pipeline going.
I got 10 out of 12 places filled and potentially may be another one. Plus an additional 1:1 client. So it's been a really successful launch and it's made me excited to think about how I can use the framework again.
98% of my income previously was from university work. Now that's shifted to closer to half-half. Which is what I always wanted but I didn't know how to make it happen. I have created the kind of working life and work that I want.
So when we started working together, I had one corporate client, and they're still a corporate client.
Since then I've taken on another five corporate clients and launched a group women's leadership programme.
My goal was to get more clients and make more money. And I have made more money. My business has expanded and the programme has given me the space to think about how I want to make my money and work with clients. That has been as important as making more money, and having more clients!
My three highest paid public speaking gigs have been with Unilever, Shark Ninja and Brunelle University. I've also done group coaching for 40 people and lots of workshops and got in front of big players in the industry.
Why work with me?
Hi, I’m Jo.
I started out just like you, with my coaching qualification, a huge passion for coaching but very little idea of how to get paying clients.
I attended all the free trainings and webinars to help me to build my business though ended up even more overwhelmed than I was before.
Then one day I decided to ask for help.
I invested in the best marketing training, mentors and coaches and quickly built a thriving Career & Executive Coaching business.
Over time, I noticed that I was spending more and more time helping other coaches who were struggling with the same issues I had.
Meet The Business of Coaching - a predictable system of support programme which has evolved from the huge need for courageous coaches like you for genuine, honest help in building their brilliant business with more impact, freedom and profit.
I trust in this programme so much that I offer a 14-day money-back guarantee so you can make sure it’s the right programme for you and gives you the support you’ve been looking for.
In case you're wondering how The Business of Coaching stacks up to other programmes out there...
Other programmes
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Hand you a login but offer little or no support when you hit a roadblock or need some advice on your business.
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Incorporate content grounded in theory, highlighting the "what" but often missing the crucial "how," leaving you grapping around with how to bring these concepts to life.
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Depend solely on external coaches for answers, with no opportunity to engage directly with the person you bought from.
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Give access to course content for a limited period.
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Focus soley on selling to individuals, with no experience of selling to organisations.
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Don't support the 'whole person'.
The Business of Coaching
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Get step by step instructions and real support, feedback and accountability from me and my team.
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Packed with hands-on examples and ready-to-use templates, allowing you to quickly adapt a Google Doc or tailor a template to see rapid results.
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Work with someone who knows you and cares about your success.
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Get lifetime access to the content so you can continue to refer back to it as your business grows.
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Incorporates various ways you might wish to grow your business including individuals and organisations.
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Understands that you need strategy and mindset to be successful.
The Business of Coaching equips you to become the go-to-coach in your niche so you confidently attract dream clients and make good money doing what you love (without going around in circles).
Client love...
This programme completely transformed my career coaching business. I went from 2% to 50% income from coaching - exactly what I wanted. I didn't only gain financially and operationally as a result of investing in The Business of Coaching but in terms of my mindset, confidence and community which have been of paramount importance.
Natasha Weller
Career Coach
The Business of Coaching exceeded my expectations. The step by step guidance helped me gain confidence and clients. Jo delivers the programme in a way that doesn't overwhelm. The progress I have made from my starting point is unreal. I have paying clients, speak at large events (unthinkable before the programme!) and have made life-long friends.
Lorraine Eivers
Career Coach
I did a lot of research and had a week of discovery calls with people, a bit like Jo - but not really like Jo at all. Working with Jo transformed my mindset and my business. I've grown my following to 70K in 6 months. I'm fully booked for my 1:1 coaching and have signed up 20 individuals for my group leadership programme.
Kate Waterfall Hill
Leadership Coach
So what will we cover?
✅ PHASE #1 - Build
In this phase, we'll get you set up for sustainable success by ensuring you have absolute clarity on the critical foundations for your brilliant coaching business:
⭐You'll identify what success truly means to you and craft a compelling vision to guide your journey. We'll tackle any self-doubt or imposter syndrome head-on through mindset work.
⭐You'll gain total clarity on who your ideal clients are, where to find them, and how to deeply understand their desires and pain points like nobody else can.
⭐You'll transform your expertise into an irresistible coaching offer, positioning and packaging yourself as the premium solution your clients have been craving.
⭐We'll develop a magnetic brand narrative that instantly connects with your dream audience so they can't wait to say "Yes! That's exactly what I need."
✅ PHASE #2 - Attract
With solid foundations in place, Phase 2 allows you to put client generation on autopilot through proven marketing systems:
⭐You'll design automated marketing funnels that warm up prospective clients, educating them on the transformation you provide while continuously filling your pipeline.
⭐You'll master client enrollment conversations using my "Honest Not Hype" framework - a caring process that feels 100% in alignment with your values.
⭐You'll implement multi-channel campaigns tailored to your voice and strengths to consistently attract an abundance of your ideal clients.
✅ PHASE #3 - Deliver
Now it's time to ensure you're delivering exceptional coaching experiences that spark renewals and referrals:
⭐You'll optimise the entire client journey by designing a premium, seamless experience from onboarding to offboarding and beyond.
⭐You'll implement systems to nurture rewarding long-term relationships that foster repeat business and turn clients into raving advocates.
⭐You'll develop a success marketing engine to capture powerful client success stories and amplify them as marketing assets that inspire new prospects.
By implementing all three phases, you'll have everything required to build a thriving coaching business. You'll attract a flow of dream clients, deliver exceptional experiences, and grow your income and impact.
Jo
What some of my wonderful clients say...
Shortly after working with Joanna, I quickly gained my very first paying client - at £2,400 and there have been a steady stream since. Joanna is so genuine and knowledgeable and it's been a fantastic experience. She is genuine, kind, knowledgeable and she truly wants you to succeed.
Kim Russell
Leadership Coach
I joined The Business of Coaching to get more clients and make more money. I did both. I doubled my income and am now on track for my $100K goal this year. This programme will make you a more intelligent, educated coach.
Sara Evans
Career & Business Coach
It's a programme that takes you on a transformational journey, from having no idea where to begin through to having a business you can feel proud of. Three months ago I didn't know where to begin to find my coaching niche, never mind paying clients, now I have both.
Irene Broomfield
Career Coach
How does it work?
We’ll work together over six months, helping you to grow, connect and belong.
GROW
You’ll follow my step-by-step system to build the four phases that form the basis of your business.
Bite-sized training, anytime
All the training is shared through approx. 15-minute videos, that you can implement as you watch, to move forward quickly. They’re designed to fit around busy lives – watch anytime, day or night. And you’ll gain lifetime access to the content.
You’ll hit milestones throughout the programme and receive feedback on the important elements of your work.
Within 4 weeks, you’ll know how to:
- Establish your niche
- Define your package
- Communicate your services to prospects
After 12 weeks, you’ll have solid marketing, lead generation and sales systems in place.
But it doesn’t end there. We all know that becoming an expert in your field takes time. So, I’ll be with you every step of the way, with support and encouragement as you continue to grow your impact and income.
By the end of our six months together, our goal is for you to have a personalised marketing strategy that consistently attracts your ideal clients, all year round.
CONNECT
We'll kick off with a one-to-one call and create your personalised strategy.
You’ll gain access to our community mastermind group, where you can share your work for detailed feedback from me and your new ‘board of directors’ (aka your new business besties building their businesses alongside you).
Group Zoom call
Tuesdays, 1-2:30pm (UK term-time only)
We’ll cover additional live deep-dive training, hot-seat coaching, answering questions, or do breakout rooms to connect, inspire and motivate you. These sessions will also be recorded if you can’t make them live.
Supportive accountability
We’ll work closely together to keep you accountable, provide in-depth feedback, and help you build your practice. I’m proud of the systems and space I’ve created for you to learn and implement, and to help you feel seen, heard and supported. There’s no such thing as a silly question – we’re here to support your struggles and celebrate your successes.
You'll have direct access to me via slack message and voice note so if you ever get stuck or want to run something by me you can.
BELONG
Yes, you get a complete step-by-step plan showing you how to build a brilliant coaching business that supports your ideal clients. But, more than that, you’ll be a part of The Business of Coaching Community, surrounded by wonderful coaches who’ll champion you like never before.
Limited Time Bonuses
For a limited time only, you’ll also receive two bonus programmes, each high-value in their own right, so grab them quick whilst they are included.
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Bonus 1 - 4-week small group accelerator
Hit our 3 core milestones in your first 4 weeks and join an exclusive accelerator with me and up to 5 peers. Together, we'll ensure you've defined your profitable niche, crafted your offer, and launched it - all within your first month in the programme.
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Bonus 2 - Selling to Corporates
70% of my clients sell to organisations. Gain my experience for gaining traction, holding corporate business development calls and copy my proven proposal template to win valuable business.
Join today and gain these EXTRA bonuses (free with purchase)
The programme and these additional bonuses are valued at over £5,000, making this an incredible opportunity to accelerate your success.
By enrolling now, you're not just investing in the core program - you're gaining access to a wealth of extra resources and support that will supercharge your results.
Don't miss out on this chance to fast-track your journey to a profitable niche and offer. With these high-value bonuses included at no extra cost, you're set up for success from day one.
Secure your spot now and start accelerating your business today.
100% Privacy. We Will Never Spam You!
100% Privacy. We Will Never Spam You!
Curious but have questions?
If you're curious but want to check if this is the right fit for you, please complete this no obligation application form. We can then both figure out whether you're a good fit for what I offer in this programme.
Why work with me?
Meet 9 more incredible coaches
It's busy for one to one coaching and I've now reached a broader audience of aspiring leaders and it's amazing for me to say - I work with people all around the world in all sorts of professions that need some hands on leadership and career coaching.
You are kind, warm, approachable and extremely committed to what you do. You would probably stay up all night doing this if you could. You care about this so much and you genuinely want to help your clients to thrive and that's extremely clear to us.
Meeting you was such an important shift in my coaching business trajectory. I have clients in my step parenting business, I've been taken on as a step-parenting expert on a coaching platform. I got my ACC accreditation. I'm booking podcasts and Facebook lives.
The analogy I give is you might be a ship at sea and the storm comes in, but you know, you've got that safe haven to come back to and people that will, will look out for you and just, you know, catch you. So yeah, that's how it, how it felt.
My biggest takeaway was being clear on who I am as a Coach, who I serve, how I serve them and how to grow the business further. It was great to have somewhere to celebrate when I got clients. You can also expect to have fun.
I've nailed my niche, my message and developed a signature offer. I've signed on paying clients, done 6 workshops and had 4 guest speaking opportunities, which I'd have found terrifying before.
If you've just passed your coaching qualification, come with an open mind, as you're going to learn a lot and you're going to get support. Whatever you do in the Business of Coaching, you get support. You're never on your own.
I would recommend this to any coach who wants to up their game in terms of the sales and marketing muscles. Jo's got the balance right in terms of supporting individual needs as well as keeping everyone on track. It's a wonderful group to be part of and now my time is coming to an end it's left a hole that is hard to fill. It's a very special group to be part of.
I got my first paying client so thank you! You always come back to me really quickly with personalised feedback so I can move forward. I'd recommend this to anyone who wants to start your own business and wanting it to actually work. The sooner you start, the sooner you'll start building your business.
Do you have questions?
Please reach me at joanna@joannalottcoaching.com if you cannot find an answer to your question.
Is this a one size fits all approach that may not suit my business?
We'll be working on your 1:1 personalised strategy to get clients from Day 1 of the programme. This will fast-track your progress to building a thriving business.
You can also get in touch with me at any point (other than the holidays!) to ask for advice and feedback on all the important elements of your work.
Where will l be by the end of the programme?
Once you've completed the programme you'll have:
- Identified who you can serve, where to find them, and how to reach out to them in a way that opens the door to honest transactions and true relationships.
- Gained visibility and grown a beautiful, super engaged community.
- Created and validated an offer that will make you a passionate profitable coaching business.
- Made your first pound (and more) as a coach
- Built your long term marketing and sales strategy
- Shifted your money mindset, rewriten the old narratives about your worth, and set yourself up for financial success
- Broken through your limiting beliefs and the impostor syndrome that’s holding you back
- Created a life where you can’t wait to wake up every day and get to work
- Created value so that you receive testimonials from your happy clients
and lots more!
If I can't join now, will there be other opportunities in the future?
I can’t promise that I’ll retain this specific programme at this price again. In all transparency, the price is likely to increase as I gain even more case studies but I may have similar opportunities to this in the future.
Tell it to me straight, is this really worth the money?
If you’re ready to really invest in yourself AND you’re ready to stop your excuses and implement what you learn, YES. And/or, if your business is already making money, these strategies will help you make more money and contribute even more to the world. So the real question is: what’s the cost of not investing?
The coaches in the programme currently charge anything from £950 to £25,000 for one coaching client (as once we've created your high-value offer you'll be able to raise your prices). So with one or two clients you've paid back your investment and can reap the rewards of the knowledge you gain for years to come.
Feel free to look around and see if you can find this sort of support with high-touch access to a highly experienced and passionate business coach at this price.
When can I start?
I onboard a maximum of 5 clients each month so I can give you the personalised support you need. So as long as there is capacity you can begin when you want to get results.
Our calls and support is UK term-time only and I make up for when we don't have live calls so don't let the holidays put you off taking action right now! You essentially get extra time inside the programme with our life-changing training and community!
Most people say 'I wish I'd joined years ago' so don't go round in circles on your own for too long.
How much time will it take?
I'd aim to set aside 1-2 hours per week to watch and reflect on the training.
Our Tuesday group call is 1.5 hours. This will deepen your learning and help you to apply it to your specific business. It's also an opportunity to mastermind and inspire you to take courageous action!
As your business grows, there will be business building activities stemming from what you're learning. For example you'll need time to market your business.
It's self paced and the more you put into your business the more you'll get out.
I just need to get clients. Is this right for me?
Yes! If you're not gaining clients then something within your business foundation is not working. We'll unpick this so you get clients quickly.
How much time will I get with you?
Great question! We'll start with a 1:1 onboarding call where I get to know your business and spot any immediate opportunities for a quick win.
Alongside this, you’ll get daily access to me for feedback or advice through the exclusive Business of Coaching Slack group both through the main channels and direct message.
I'll also be live with you on Zoom for our weekly group coaching sessions so you can keep moving forward in your business.
In addition to my support, you'll gain support from your new 'board of directors' aka the amazing coaches building their business alongside you.
You really will get what you need from what I offer on this programme but if you would like to purchase additional 1:1 calls you can do so at a reduced rate available to this community only (email me if you want to book).
None of the clients you read about here have purchased additional support as you'll find you get the personalised support you need within the programme.
Do you offer refunds?
This programme requires active participation on your part to get results.
If you decide the programme isn’t what you need after all, show me the work you have completed in the first 2 weeks and I’ll refund you.
To be clear, this is valid for 14 days. It's up to you to submit on time and if you don't request and submit your work within the 14 day period, no refund will be given.
Do I need existing tech skills to pull this off?
No! I am no tech lover and if I can do it you can do it too.
I'll show you step by step, including really easy guides on how to set up the tech for your sales funnel with a couple of free software options.
Do I need to keep the pace of others in the programme?
No! The entire programme is unlocked so you can work through it at your own pace and you gain lifetime access to the training. It's a clear roadmap so you'll gain a step by step approach.
But if you have an urgent need right now, for example, you have a sales call tomorrow - you can jump to the sales script and sales success module. If you're running a webinar you can jump ahead to the training on how to fill it. If you're pitching to a corporate you can head to that section.
There is no one size fits all here. You can go as fast or slow as you need to and you'll get the personalised support to meet you where you're at.
Our group calls are run in a format that caters for this.
Is this for new or extablished coaches?
Both! This is a programme that provides the support to meet you where you're at on this business growth journey.
This means that there are a mixture of coaches in the programme ranging from 0-8+ years in business.
They want to move beyond word of mouth and referrals to grow their business in a more focused and intentional way.
Is this programme just for women or can men also join?
Both men and women are currently part of the programme and I warmly welcome individuals of all genders to join our programme! The programme is designed to cater to the needs and interests of a diverse range of people, regardless of their gender identity.
What makes this programme different?
First, you get expert training and my eyes on every element of your business.
Second, you get honest not hype support from a coach who cares about you and who's actually done this. I've sold Executive Coaching to organisations, Career Coaching to organisations and individuals, and now helped 100+ qualified coaches to do the same.
Third, this isn't a programme that sits on your computer. Yes, there's great training for you as well as templates and other resources. But it's also a mentoring program. I'm here to support you and guide you to every step of the way.
Finally you get to mastermind with other smart, caring coaches and gain from their experience too.
How long will it take to get results? Are results guaranteed?
True business success is a journey requiring sustained resilience over months and years of ups and downs.
And just like you can't guarantee results or know what action your clients will take, I can't either...but what I will say is that honesty is my top value and I've done everything within my control to help you to succeed.
This reliable results path has worked for me in Executive, Career and Business coaching niches. It's also been proven through my wonderful clients, several of which you can read about on this page.
All that's left is your passion for what you do, the action you take and consistency towards your dream business.
I think I just need 1:1 coaching. Do you offer that?
I do in specific circumstances, for example if you’re already earning more than £10k per month in your business, and you want to work on next level strategies.
Because I believe it takes 3 things to build a business effectively, especially in the first few years.
1. Training (this programme gives you a step by step roadmap).
2. Coaching & Mentoring (I’m with you every step of the way).
3. Community (it’s incredibly hard to do great things by yourself).
Think back to why you thrived in coach training...
These 3 things combined create a more powerful container than 1:1 for learning a new skill.
I'm feeling a bit overwhelmed, are you sure I can do this?
I'll be totally upfront with you. Yes, there's a significant amount I'm going to ask you to learn and implement during the Business of Coaching programme.
Yes, it'll probably get a little uncomfortable at times.
Yes, you'll probably have moments when you want to collapse on the sofa and eat biscuits.
But, here's the thing. As long as you're willing to invest a few hours every week and reach out for help anytime you get stuck, you can ABSOLOUTELY do this!
You've probably recognised now that to build a great coaching business takes commitment.
I'm sure if you're actually reading this you're committed and ready to put in the effort and feel like you've earned the life-changing outcomes it will have on your life.
You just want to make sure that every amount of effort you invest in executing the plan will move you closer to the end result.
And that's my big promise to you. You'll never waste your time or energy, and you'll always feel like EVERYTHING you're doing is bringing you one step closer to owning a profitable coaching business and all the rewards and fulfilment it provides.
The Business of Coaching is made for brilliant coaches like you who are ready to make a difference.
14-Day Money Back Guarantee
I trust in this programme so much that I offer a 14-day money-back guarantee so you can make sure it’s the right programme for you and gives you the support you’ve been looking for.
Submit the work you've completed in the first 2 weeks and I’ll refund you. To be clear, this is valid for 14 days. It's up to you to submit on time and if you don't request and submit your work within the 14 day period, no refund will be given.
100% Privacy. We Will Never Spam You!
100% Privacy. We Will Never Spam You!
HERE'S YOUR CHANCE
Ultimately, The Business of Coaching equips you to become the go-to-coach in your niche so you confidently attract dream clients and make good money doing what you love, without going around in circles.