COACHES
Confidently attract your first (or next) 3-5 paying clients and make money doing what you love (without hype, confusion and overwhelm)
Ready to say yes to everything you need to know about how to attract clients (with honesty and a feminine approach)?
Join me and exhale. Let's build your brilliant business.
Make a difference or make a living. Can you do both?
You care about helping people.
You’ve poured time and money into your training.
When you’re coaching, it feels truly fulfilling.
But …
You can’t make it pay. It feels like you have to choose between doing good and making good money.
You have the coaching skills. So what else do you need?
Because getting clients is harder than you thought.
Where do you find them?
How do you get them to pay you (without feeling salesy or awkward)?
And how can you deliver your coaching with confidence?
You’re trying everything. You’re exhausted from putting in the time, but not seeing any results. You don’t need another 'free 5-day visibility challenge' or a ‘blueprint for success.’
You need the whole puzzle, not just a couple of pieces.
How do you turn that coaching qualification into a profitable business?!
A business where...
You're that successful coach who attracts ideal clients willing to pay a professional fee for your professional service.
You wake up and review your calendar for the day and feel excited about talking to dream clients who are taking huge leaps forward due to your coaching sessions.
You check your bank account and see payments from people who have invested in working with you.
You feel so filled up that people are paying you to do something you love.
You hang up from your coaching call feeling energised and hear the ping of an email from a client who just had a huge breakthrough due to your coaching.
This may sound like some sort of dream, but it is possible for you.
Right now I am writing this as a normal morning for me. And a normal morning for my clients too.
And I know that it feels really far away right now...
Trying to get clients feels like shouting into the wind, or just hiding and hoping.
Maybe you’ve got lucky and gained a client or two. But it feels like you don’t have a solid system in place to regularly bring in clients.
Wasn't this business meant to bring you freedom?!
There must be missing a piece!
How are all these other coaches managing it? You're smart. You should be able to figure this out.
You feel like a rabbit stuck in the headlights with so much to do you don't know where to start.
The programmes you've tried before haven't worked for you because...
Most programmes teach:
"How to use LinkedIn to generate clients"
"How to go from One to Many"
"How to use webinars to scale your business"
And, the thing is, these programmes won't work unless you have solid foundations in place to make your marketing actually work.
I created the Business of Coaching to cover the steps that these programmes often miss, because NOTHING will work unless you have your business foundations nailed solid!
This is not another gimmick or strategy.
This is a Reliable Results Path to figuring out who you serve (your niche), what you offer them (your package), and how to sell it in a way that has them saying "that's exactly what I need" (how you talk about what you do).
Client love...
This programme completely transformed my career coaching business. I went from 2% to 50% income from coaching - exactly what I wanted. I didn't only gain financially and operationally as a result of investing in The Business of Coaching but in terms of my mindset, confidence and community which have been of paramount importance.
Natasha Weller
Career Coach
The Business of Coaching exceeded my expectations. The step by step guidance helped me gain confidence and clients. Jo delivers the programme in a way that doesn't overwhelm. The progress I have made from my starting point is unreal. I have paying clients, speak at large events (unthinkable before the programme!) and have made life-long friends.
Lorraine Eivers
Career Coach
I did a lot of research and had a week of discovery calls with people, a bit like Jo - but not really like Jo at all. Working with Jo transformed my mindset and my business. I've grown my following to 70K in 6 months. I'm fully booked for my 1:1 coaching and have signed up 20 individuals for my group leadership programme.
Kate Waterfall Hill
Leadership Coach
Why work with me?
Hi, I’m Jo.
I started out just like you, with my coaching qualification, a huge passion for coaching but very little idea of how to get paying clients.
I attended all the free trainings and webinars to help me to build my business though ended up even more overwhelmed than I was before.
Then one day I decided to ask for help.
I invested in the best marketing training, mentors and coaches and quickly built a thriving Career & Executive Coaching business.
Over time, I noticed that I was spending more and more time helping other coaches who were struggling with the same issues I had.
Meet The Business of Coaching - a predictable system of support programme which has evolved from the huge need for courageous coaches like you for genuine, honest help in building their brilliant business with more impact, freedom and profit.
I trust in this programme so much that I offer a 14-day money-back guarantee so you can make sure it’s the right programme for you and gives you the support you’ve been looking for.
Is this programme right for you?
To make sure you’re ready to implement what you learn, here are the qualifying requirements:
The Business of Coaching programme is for you if:
- You’re a qualified coach or coach in training.
- You understand it takes time and effort to build a business and are willing to put in the work.
- You’re prepared to step out of your comfort zone (with support) and are committed to going all in on building your business.
- You want expert help and support to implement a plan that works.
But this programme is NOT for you if:
- You aren’t ready to do the work.
- You’re looking for a quick fix.
- You don’t have time to dedicate to working through the programme.
- You’re not looking for expert help and support.
The Business of Coaching helps you confidently attract your first (or next) 3-5 paying clients so you can make good money doing what you love (without hype, confusion and overwhelm).
What some of my wonderful clients say...
Shortly after working with Joanna, I quickly gained my very first paying client - at £2,400 and there have been a steady stream since. Joanna is so genuine and knowledgeable and it's been a fantastic experience. She is genuine, kind, knowledgeable and she truly wants you to succeed.
Kim Russell
Leadership Coach
I joined The Business of Coaching to get more clients and make more money. I did both. I doubled my income and am now on track for my $100K goal this year. This programme will make you a more intelligent, educated coach.
Sara Evans
Career & Business Coach
It's a programme that takes you on a transformational journey, from having no idea where to begin through to having a business you can feel proud of.
Three months ago I didn't know where to begin to find my coaching niche, never mind paying clients, now I have both.
Irene Broomfield
Career Coach
Would you like to feel this way?
What we will achieve, together, for you:
Crystal Clear
Niche
We’ll use my Front Door Navigator so you can stand out as THE expert, make your marketing MUCH easier, and work with people who truly light you up (and love what you do).
Captivating Message
Create copy that presents your coaching in a way that's both honest and transformational so you capture the hearts and minds of your clients and stand out from the competition.
Irresistible
offer
You’ll use my Intangible to Tangible process to create a compelling offer, transforming it from a ‘nice to have’ into a ‘must have’. You’ll learn powerful frameworks for naming, pricing and validating your programme saving you from uncertainty.
Marketing & Sales
Map out your Business Growth Machine so you get more eyes on your business every month, while confidently enrolling more clients. What works for you will depend on your strengths and strategy so we'll work that out together too.
Let's walk through the Programme content week by week...
Module 1 - The Big Picture
We'll set you up for success by getting some big decisions out of the way, with the end goal of helping you achieve TOTAL clarity about where you are going and HOW you are going to get there.
You'll identify what success means to you, WHO you are here to serve and EXACTLY how much you'd like to earn each month from your business.
It's normal to feel self-doubt or imposter syndrome with the business side of coaching. We'll tackle this head on so you build a solid foundation.
Module 2 - Clients
Nothing is more scary than investing time and money into your business, only to find out that nobody is willing to pay for it.
Yet, this is the nightmare that most coaches find themselves in.
Fortunately, there's a better way. In Module 02, we’ll use my Front Door Navigator to create your beautifully clear niche and message in a fraction of the time.
Meaning you'll be armed with total confidence and excitement to start signing up clients.
And the best part? You'll learn how to answer the dreaded question "So, what do you do?"
Module 3 - The Art of Pricing and Packaging
Raise your hand if you have this problem. You want to make sure that you charge an amount which you can actually live on but the price per hour in your head feels extortionate. How are you going to get the words out?!
Yep. Totally get it.
There is a powerful secret to present your coaching in a way that is both honest and transformational.
That's why, in Module 3 you'll use my Intangible to Tangible process to create a compelling offer, transforming it from a ‘nice to have’ into a ‘must have’. Plus, you’ll learn powerful frameworks for naming, pricing and validating your programme, saving you from uncertainty.
Module 4 - Implementation!
Use this week to start implementing! We've all done those courses where we've never actually put it into action.
I don't want this to be one of them so this week is for creating space to be coached through any sticking points and getting the work done.
Module 5 - Sales
When you have a discovery call, what do you say? Using my Honest Not Hype Sales Framework, you’ll walk prospects through a warm, caring sales process that welcomes in your ideal clients, maximising results, without the hard sell.
You’ll learn to engage and sell in a way that cultivates trust and aligns with your values. This will help you silence that little voice saying – ‘How will I get the words out?!’ – and can charge an amount you can live well on.
Module 6 - Funnels
This module is worth the cost of admission alone. In it, you'll learn everything there is to know bring in a consistent flow of aligned paying clients.
You'll craft your first sales funnel (even if you’re a technophobe) which will bring your clients to you, so you don’t have to chase them.
Module 7 - Tech week
Now that you've crafted your sales funnel, it's time to move from thinking into action and build your sales funnel.
For some, this is the most exciting part of the process, for others it's the most terrifying.
Wherever you land on the spectrum, this module will break down the tech phase into a simple, fun and excuse-free process that guarantees you get your sales funnel up and running using a free platform.
Module 8 - Implementation!
You'll use this week to implement!
We've all done those courses where we've never actually put what we've learned into action. This isn't one of them so this week is for creating space to be coached through any sticking points and actually getting the work done.
Module 9 - Profiles
You'll learn how you can take your crystal clear niche, client journey and offer and turn it into a strong brand which speaks to the hearts of your ideal clients.
We'll break down EXACTLY what you need on your website and online profiles.
The truth is that it doesn't need to be complex or cost your life savings to build your website or online presence. We'll make it a simple, fun and excuse-free process that guarantees you get your message out there.
Module 10 - Marketing
You can be a brilliant coach, but if people don’t understand what you do, you won’t get clients. It’s easy to avoid being visible, and ‘sales’ often brings up the fear of rejection.
We’ll make a simple mindset shift so you’re eager to share your message with the world. We’ll work on your strengths, and what energises you, to create a marketing plan that feels completely you.
You'll learn how to write compelling copy that connects to the hearts and minds of your ideal client. You'll get ahead with 50 done for you social media templates so you'll never be left wondering what to post to create measurable results.
Module 11 - Your Business Growth Machine
We’ll map out your Business Growth Machine to get more eyes on your business every month. What works for you will depend on your strengths and strategy, so we’ll work that out together too.
You'll step into the role of CEO of your business and we'll work on your strategy and game plan.
Let's get paying clients (if you haven't already!)
Module 12 - 5* Client Experience
Providing clients with a consistently great experience gives them confidence in your abilities, and gives you the confidence to charge more. Thankfully, you don’t need to radiate charisma to achieve this, you just need to have the right systems in place.
We'll create an inspiring coaching experience, including:
- An onboarding system that sets the right tone
- Concise contracts that make everything clear
- Ways to retain clients by nurturing long-term relationships
We’ll harness all the amazing successes your clients have. You’ll learn how to collect feedback, through surveys or reflection forms, and incorporate it into wonderful case studies which showcase your client’s journeys.
You’ll get all you need to build a referral system from the start, so your clients and network do the hard work for you.
Here's how it works
We’ll work together over six months, helping you to grow, connect and belong.
GROW
You’ll follow my step-by-step system to build the four pillars that form the foundation of your coaching business – Niche, Message, Offer, Marketing & Sales.
Bite-sized training, anytime
All the training is shared through approx. 15-minute videos, that you can implement as you watch, to move forward quickly. They’re designed to fit around busy lives – watch anytime, day or night. And you’ll gain lifetime access to the content.
You’ll hit milestones throughout the programme and receive feedback on the important elements of your work.
Within 4 weeks, you’ll know how to:
- Establish your niche
- Define your package
- Communicate your services to prospects
After 12 weeks, you’ll have solid marketing, lead generation and sales systems in place.
But it doesn’t end there. We all know building a sustainable business takes time. So, I’ll be with you every step of the way, with support and encouragement as you continue to grow your impact and income.
By the end of our six months together, our goal is for you to have a personalised marketing strategy that consistently attracts your ideal clients, all year round.
CONNECT
We'll kick off with a one-to-one call and create your personalised strategy.
You’ll gain access to our community mastermind group, where you can share your work for detailed feedback from me and your new ‘board of directors’ (aka your new business besties building their businesses alongside you).
Group Zoom call
Tuesdays, 1-2:30pm (UK term-time only)
We’ll cover additional live deep-dive training, hot-seat coaching, answering questions, or do breakout rooms to connect, inspire and motivate you. These sessions will also be recorded if you can’t make them live.
Supportive accountability
We’ll work closely together to keep you accountable, provide in-depth feedback, and help you build your practice. I’m proud of the systems and space I’ve created for you to learn and implement, and to help you feel seen, heard and supported. There’s no such thing as a silly question – we’re here to support your struggles and celebrate your successes.
BELONG
Yes, you get a complete step-by-step plan showing you how to build a brilliant coaching business that supports your ideal clients. But, more than that, you’ll be a part of The Business of Coaching Community, surrounded by wonderful coaches who’ll champion you like never before.
Limited Time Bonuses
For a limited time only, you’ll also receive four bonus programmes, each high-value in their own right, so grab them quick whilst they are included.
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Bonus 1 - Master Your Mind
The Positive Intelligence 6-week app-based programme has played a big part in my own success, and other coaches I’ve worked with have described it as ‘life-changing’. It’s usually £800 but as a pioneer of the programme, I’m currently including it free for new members.
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Bonus 2 - 30 Day Lead Generation Sprint
A day-by-day lead generation strategy with the exact steps and templates to follow, when you’re ready to go all-in on growing your business. We run this live together at certain points of the year and it sells for £695 but it's free for my Business of Coaching clients. Those who’ve taken part have seen great results. After this sprint, any fear about being visible or getting clients will be gone.
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Bonus 3 - Working with Corporates
Gain my experience for gaining traction, holding corporate business development calls and copy my proven proposal template to win valuable business.
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Bonus 4 - An additional 3 months support
After 12 weeks, you’ll have solid marketing, lead generation and sales systems in place.
But it doesn’t end there. We all know building a sustainable business takes time. So, I’ll be with you over six months, with support and encouragement as you continue to grow your impact and income.
Fast-Action Bonus!
If you sign up this month, you will get access to...
Win with Webinars
When you're ready to scale, my step-by-step process makes creating and filling your webinar simple and manageable.
This training and support bought separately would cost over £6,000
I offer a discounted price of £2,497 when paid upfront.
You can also choose to pay in 6 monthly installments of £457.
The great news is that it will pay for itself, as you grow in confidence, charge a professional fee and fill your diary with coaching clients who are ready to pay good money for your services.
£2,497
One time payment
£457
6 monthly payments
14-Day Money Back Guarantee
I trust in this programme so much that I offer a 14-day money-back guarantee so you can make sure it’s the right programme for you and gives you the support you’ve been looking for.
Submit the work you've completed in the first 2 weeks and I’ll refund you. To be clear, this is valid for 14 days. It's up to you to submit on time and if you don't request and submit your work within the 14 day period, no refund will be given.
Curious but have questions?
If you're curious but want to check if this is the right fit for you, please complete this no obligation application form. We can then both figure out whether you're a good fit for what I offer in this programme.
Meet 6 incredible coaches
Do it...just get on with it...don't hesitate. Assuming you're a coach, you know the power of coaching. It's hard to do this on your own. You need a support network. You need an accountability buddy. You need someone challenging you. You need someone modeling it for you. You need step-by step instructions. Follow these steps and it will work!
You're a font of all knowledge on everything. There's your expertise and that you've been there and done it. But then there's just all the warmth and encouragement. And the really kind way in which you challenge us. The way you build up the belief, but you keep the baton with us as well. It's not prescriptive and that seems differentiated in the marketplace to me.
The analogy I give is you might be a ship at sea and the storm comes in, but you know, you've got that safe haven to come back to and people that will, will look out for you and just, you know, catch you. So yeah, that's how it, how it felt.
I already have recommended your programme and there's not many coaches I wouldn't recommend your programme to. If you're lacking in confidence, know-how and a community. It's not the kind of programme where there are hundreds of you in the group. You know us. You know who we are and what we want. You'll champion us and challenge us. You belive in us.
If you've just passed your coaching qualification, come with an open mind, as you're going to learn a lot and you're going to get support. Whatever you do in the Business of Coaching, you get support. You're never on your own.
I would recommend the programme to someone who has been in business 6-12 months+. They're struggling to find momentum and not sure what to do in terms of the business and marketing machine. They're looking for support both mentally and philosophically.
If you're feeling isolated, join this group of coaches who are incredibly supportive. You will gain the mechanism to build your business in a focussed and controlled way.
Do you have questions?
Please reach me at joanna@joannalottcoaching.com if you cannot find an answer to your question.
Is this a one size fits all approach that may not suit my business?
We'll be working on your 1:1 personalised strategy to get clients from Day 1 of the programme. This will fast-track your progress to building a thriving business.
You can also get in touch with me at any point (other than the holidays!) to ask for advice and feedback on all the important elements of your work.
Where will l be by the end of the programme?
Once you've completed the programme you'll have:
- Identified who you can serve, where to find them, and how to reach out to them in a way that opens the door to honest transactions and true relationships.
- Gained visibility and grown a beautiful, super engaged community.
- Created and validated an offer that will make you a passionate profitable coaching business.
- Made your first pound (and more) as a coach
- Built your long term marketing and sales strategy
- Shifted your money mindset, rewriten the old narratives about your worth, and set yourself up for financial success
- Broken through your limiting beliefs and the impostor syndrome that’s holding you back
- Created a life where you can’t wait to wake up every day and get to work
- Created value so that you receive testimonials from your happy clients
and lots more!
If I can't join now, will there be other opportunities in the future?
I can’t promise that I’ll retain this specific programme at this price again. In all transparency, the price is likely to increase as I gain even more case studies but I may have similar opportunities to this in the future.
Tell it to me straight, is this really worth the money?
If you’re ready to really invest in yourself AND you’re ready to stop your excuses and implement what you learn, YES. And/or, if your business is already making money, these strategies will help you make more money and contribute even more to the world. So the real question is: what’s the cost of not investing?
The coaches in the programme currently charge anything from £950 to £25,00 for one coaching client (as once we've created your high-value offer you'll be able to raise your prices). So with one or two clients you've paid back your investment and can reap the rewards of the knowledge you gain for years to come.
Feel free to look around and see if you can find this sort of support with high-touch access to a highly experienced and passionate business coach at this price.
When can I start?
I onboard a maximum of 5 clients each month so I can give you the personalised support you need. So as long as there is capacity you can begin when you want to get results.
Our calls are UK term-time only and I make up for when we don't have live calls so don't let the holidays put you off taking action right now! You essentially get extra time inside the programme with our life-changing training and community!
Most people say 'I wish I'd joined years ago' so don't go round in circles on your own for too long.
How much time will it take?
I'd aim to set aside 1-2 hours per week to watch and reflect on the training.
Our Tuesday group call is 1.5 hours. This will deepen your learning and help you to apply it to your specific business. It's also an opportunity to mastermind and inspire you to take courageous action!
As your business grows, there will be business building activities stemming from what you're learning. For example you'll need time to market your business.
It's self paced and the more you put into your business the more you'll get out.
I just need to get clients. Is this right for me?
Yes! If you're not gaining clients then something within your business foundation is not working. We'll unpick this so you get clients quickly.
How much time will I get with you?
Great question! We'll start with a 1:1 onboarding call where I get to know your business and spot any immediate opportunities for a quick win.
Alongside this, you’ll get daily access to me for feedback or advice through the exclusive Business of Coaching Facebook group or email.
I'll also be live with you on Zoom for our weekly group coaching sessions so you can keep moving forward in your business.
In addition to my support, you'll gain support from your new 'board of directors' aka the amazing coaches building their business alongside you.
This is a programme where you're never stuck on your own. If you need more support our ladder of support is this:
Come to our group calls and ask your questions, gain our support and we'll move you forward.
Share in the Facebook group or email me at any point you're stuck or want feedback and you'll gain our support.
If after these, you still can't move forward or you know that with just a little more help, you'd be flying, please email me and we'll book a 30-minute call in.
You really will get what you need from what I offer on this programme but if you would like to purchase additional 1:1 calls you can do so at a reduced rate available to this community only (email me if you want to book).
None of the clients you read about here have purchased additional support as you'll find you get the personalised support you need within the programme.
Do you offer refunds?
This programme requires active participation on your part to get results.
If you decide the programme isn’t what you need after all, show me the work you have completed in the first 2 weeks and I’ll refund you.
To be clear, this is valid for 14 days. It's up to you to submit on time and if you don't request and submit your work within the 14 day period, no refund will be given.
Do I need existing tech skills to pull this off?
No! I am no tech lover and if I can do it you can do it too.
I'll show you step by step, including really easy guides on how to set up the tech for your sales funnel with a couple of free software options.
Do I need to keep the pace of others in the programme?
No! The entire programme is unlocked so you can work through it at your own pace and you gain lifetime access to the training. It's a clear roadmap so you'll gain a step by step approach.
But if you have an urgent need right now, for example, you have a sales call tomorrow - you can jump to the sales script and sales success module. If you're running a webinar you can jump ahead to the training on how to fill it. If you're pitching to a corporate you can head to that section.
There is no one size fits all here. You can go as fast or slow as you need to and you'll get the personalised support to meet you where you're at.
Our group calls are run in a format that caters for this.
Is this for new or extablished coaches?
Both! This is a programme that provides the support to meet you where you're at on this business growth journey.
This means that there are a mixture of coaches in the programme ranging from 0-8+ years in business.
They want to move beyond word of mouth and referrals to grow their business in a more focused and intentional way.
Is this programme just for women or can men also join?
Both men and women are currently part of the programme and I warmly welcome individuals of all genders to join our programme! The programme is designed to cater to the needs and interests of a diverse range of people, regardless of their gender identity.
What makes this programme different?
First, you get expert training and my eyes on every element of your business.
Second, you get honest not hype support from a coach who cares about you and who's actually done this. I've sold Executive Coaching to organisations, Career Coaching to organisations and individuals, and now helped 50+ coaches through this programme to do the same.
Third, this isn't a program that sits on your computer. Yes, there's great training for you as well as templates and other resources. But it's also a mentoring program. I'm here to support you and guide you to every step of the way.
Finally you get to mastermind with other smart, caring coaches and gain from their experience too.
How long will it take to get results? Are results guaranteed?
Just like you can't guarantee results or know what action your clients will take, I can't either...but what I will say is that honesty is my top value and I've done everything within my control to help you to succeed.
This reliable results path has worked for me in Executive, Career and Business coaching niches. It's also been proven through my wonderful clients, several of which you can read about on this page.
All that's left is your passion for what you do, the action you take and consistency towards your dream business.
I think I just need 1:1 coaching. Do you offer that?
I do in specific circumstances, for example if you’re already earning more than £10k per month in your business, and you want to work on next level strategies.
Because I believe it takes 3 things to build a business effectively, especially in the first few years.
1. Training (this programme gives you a step by step roadmap).
2. Coaching & Mentoring (I’m with you every step of the way).
3. Community (it’s incredibly hard to do great things by yourself).
Think back to why you thrived in coach training...
These 3 things combined create a more powerful container than 1:1 for learning a new skill.
I'm feeling a bit overwhelmed, are you sure I can do this?
I'll be totally upfront with you. Yes, there's a significant amount I'm going to ask you to learn and implement during the Business of Coaching programme.
Yes, it'll probably get a little uncomfortable at times.
Yes, you'll probably have moments when you want to collapse on the sofa and eat biscuits.
But, here's the thing. As long as you're willing to invest a few hours every week and reach out for help anytime you get stuck, you can ABSOLOUTELY do this!
You've probably recognised now that to build a great coaching business takes commitment.
I'm sure if you're actually reading this you're committed and ready to put in the effort and feel like you've earned the life-changing outcomes it will have on your life.
You just want to make sure that every amount of effort you invest in executing the plan will move you closer to the end result.
And that's my big promise to you. You'll never waste your time or energy, and you'll always feel like EVERYTHING you're doing is bringing you one step closer to owning a profitable coaching business and all the rewards and fulfilment it provides.
The Business of Coaching is made for brilliant coaches like you who are ready to make a difference.
14-Day Money Back Guarantee
I trust in this programme so much that I offer a 14-day money-back guarantee so you can make sure it’s the right programme for you and gives you the support you’ve been looking for.
Submit the work you've completed in the first 2 weeks and I’ll refund you. To be clear, this is valid for 14 days. It's up to you to submit on time and if you don't request and submit your work within the 14 day period, no refund will be given.
100% Privacy. We Will Never Spam You!
100% Privacy. We Will Never Spam You!
HERE'S YOUR CHANCE
Ultimately, The Business of Coaching helps you confidently attract your first or next 3-5 clients so you can make good money doing what you love, without hype, confusion and overwhelm.