To make sure you’re ready to implement what you learn, here are the qualifying requirements:
What we will achieve, together, for you:
We’ll use my Front Door Navigator so you can stand out as THE expert, make your marketing MUCH easier, and work with people who truly light you up (and love what you do).
Create copy that presents your coaching in a way that's both honest and transformational so you capture the hearts and minds of your clients and stand out from the competition.
You’ll use my Intangible to Tangible process to create a compelling offer, transforming it from a ‘nice to have’ into a ‘must have’. You’ll learn powerful frameworks for naming, pricing and validating your programme saving you from uncertainty.
Marketing & Sales
Map out your Business Growth Machine so you get more eyes on your business every month, while confidently enrolling more clients. What works for you will depend on your strengths and strategy so we'll work that out together too.
Let's walk through the Programme content week by week...
You’ll follow my step-by-step system to build the four pillars that form the foundation of your coaching business – Niche, Message, Offer, Marketing & Sales.
Bite-sized training, anytime
All the training is shared through approx. 15-minute videos, that you can implement as you watch, to move forward quickly. They’re designed to fit around busy lives – watch anytime, day or night. And you’ll gain lifetime access to the content.
You’ll hit milestones throughout the programme and receive feedback on the important elements of your work.
Within 4 weeks, you’ll know how to:
After 12 weeks, you’ll have solid marketing, lead generation and sales systems in place.
But it doesn’t end there. We all know building a sustainable business takes time. So, I’ll be with you every step of the way, with support and encouragement as you continue to grow your impact and income.
By the end of our six months together, our goal is for you to have a personalised marketing strategy that consistently attracts your ideal clients, all year round.
We'll kick off with a one-to-one call and create your personalised strategy.
You’ll gain access to our community mastermind group, where you can share your work for detailed feedback from me and your new ‘board of directors’ (aka your new business besties building their businesses alongside you).
Group Zoom call
Tuesdays, 1-2:30pm (UK term-time only)
We’ll cover additional live deep-dive training, hot-seat coaching, answering questions, or do breakout rooms to connect, inspire and motivate you. These sessions will also be recorded if you can’t make them live.
We’ll work closely together to keep you accountable, provide in-depth feedback, and help you build your practice. I’m proud of the systems and space I’ve created for you to learn and implement, and to help you feel seen, heard and supported. There’s no such thing as a silly question – we’re here to support your struggles and celebrate your successes.
Yes, you get a complete step-by-step plan showing you how to build a brilliant coaching business that supports your ideal clients. But, more than that, you’ll be a part of The Business of Coaching Community, surrounded by wonderful coaches who’ll champion you like never before.
We'll be working on your 1:1 personalised strategy to get clients from Day 1 of the programme. This will fast-track your progress to building a thriving business.
You can also get in touch with me at any point (other than the holidays!) to ask for advice and feedback on all the important elements of your work.
Once you've completed the programme you'll have:
and lots more!
I can’t promise that I’ll retain this specific programme at this price again. In all transparency, the price is likely to increase as I gain even more case studies but I may have similar opportunities to this in the future.
If you’re ready to really invest in yourself AND you’re ready to stop your excuses and implement what you learn, YES. And/or, if your business is already making money, these strategies will help you make more money and contribute even more to the world. So the real question is: what’s the cost of not investing?
The coaches in the programme currently charge anything from £950 to £25,00 for one coaching client (as once we've created your high-value offer you'll be able to raise your prices). So with one or two clients you've paid back your investment and can reap the rewards of the knowledge you gain for years to come.
Feel free to look around and see if you can find this sort of support with high-touch access to a highly experienced and passionate business coach at this price.
I onboard a maximum of 5 clients each month so I can give you the personalised support you need. So as long as there is capacity you can begin when you want to get results.
Our calls are UK term-time only and I make up for when we don't have live calls so don't let the holidays put you off taking action right now! You essentially get extra time inside the programme with our life-changing training and community!
Most people say 'I wish I'd joined years ago' so don't go round in circles on your own for too long.
I'd aim to set aside 1-2 hours per week to watch and reflect on the training.
Our Tuesday group call is 1.5 hours. This will deepen your learning and help you to apply it to your specific business. It's also an opportunity to mastermind and inspire you to take courageous action!
As your business grows, there will be business building activities stemming from what you're learning. For example you'll need time to market your business.
It's self paced and the more you put into your business the more you'll get out.
Yes! If you're not gaining clients then something within your business foundation is not working. We'll unpick this so you get clients quickly.
Great question! We'll start with a 1:1 onboarding call where I get to know your business and spot any immediate opportunities for a quick win.
Alongside this, you’ll get daily access to me for feedback or advice through the exclusive Business of Coaching Facebook group or email.
I'll also be live with you on Zoom for our weekly group coaching sessions so you can keep moving forward in your business.
In addition to my support, you'll gain support from your new 'board of directors' aka the amazing coaches building their business alongside you.
This is a programme where you're never stuck on your own. If you need more support our ladder of support is this:
Come to our group calls and ask your questions, gain our support and we'll move you forward.
Share in the Facebook group or email me at any point you're stuck or want feedback and you'll gain our support.
If after these, you still can't move forward or you know that with just a little more help, you'd be flying, please email me and we'll book a 30-minute call in.
You really will get what you need from what I offer on this programme but if you would like to purchase additional 1:1 calls you can do so at a reduced rate available to this community only (email me if you want to book).
None of the clients you read about here have purchased additional support as you'll find you get the personalised support you need within the programme.
This programme requires active participation on your part to get results.
If you decide the programme isn’t what you need after all, show me the work you have completed in the first 2 weeks and I’ll refund you.
To be clear, this is valid for 14 days. It's up to you to submit on time and if you don't request and submit your work within the 14 day period, no refund will be given.
No! I am no tech lover and if I can do it you can do it too.
I'll show you step by step, including really easy guides on how to set up the tech for your sales funnel with a couple of free software options.
No! The entire programme is unlocked so you can work through it at your own pace and you gain lifetime access to the training. It's a clear roadmap so you'll gain a step by step approach.
But if you have an urgent need right now, for example, you have a sales call tomorrow - you can jump to the sales script and sales success module. If you're running a webinar you can jump ahead to the training on how to fill it. If you're pitching to a corporate you can head to that section.
There is no one size fits all here. You can go as fast or slow as you need to and you'll get the personalised support to meet you where you're at.
Our group calls are run in a format that caters for this.
Both! This is a programme that provides the support to meet you where you're at on this business growth journey.
This means that there are a mixture of coaches in the programme ranging from 0-8+ years in business.
They want to move beyond word of mouth and referrals to grow their business in a more focused and intentional way.
Both men and women are currently part of the programme and I warmly welcome individuals of all genders to join our programme! The programme is designed to cater to the needs and interests of a diverse range of people, regardless of their gender identity.
First, you get expert training and my eyes on every element of your business.
Second, you get honest not hype support from a coach who cares about you and who's actually done this. I've sold Executive Coaching to organisations, Career Coaching to organisations and individuals, and now helped 50+ coaches through this programme to do the same.
Third, this isn't a program that sits on your computer. Yes, there's great training for you as well as templates and other resources. But it's also a mentoring program. I'm here to support you and guide you to every step of the way.
Finally you get to mastermind with other smart, caring coaches and gain from their experience too.
Just like you can't guarantee results or know what action your clients will take, I can't either...but what I will say is that honesty is my top value and I've done everything within my control to help you to succeed.
This reliable results path has worked for me in Executive, Career and Business coaching niches. It's also been proven through my wonderful clients, several of which you can read about on this page.
All that's left is your passion for what you do, the action you take and consistency towards your dream business.
I do in specific circumstances, for example if you’re already earning more than £10k per month in your business, and you want to work on next level strategies.
Because I believe it takes 3 things to build a business effectively, especially in the first few years.
1. Training (this programme gives you a step by step roadmap).
2. Coaching & Mentoring (I’m with you every step of the way).
3. Community (it’s incredibly hard to do great things by yourself).
Think back to why you thrived in coach training...
These 3 things combined create a more powerful container than 1:1 for learning a new skill.
I'll be totally upfront with you. Yes, there's a significant amount I'm going to ask you to learn and implement during the Business of Coaching programme.
Yes, it'll probably get a little uncomfortable at times.
Yes, you'll probably have moments when you want to collapse on the sofa and eat biscuits.
But, here's the thing. As long as you're willing to invest a few hours every week and reach out for help anytime you get stuck, you can ABSOLOUTELY do this!
You've probably recognised now that to build a great coaching business takes commitment.
I'm sure if you're actually reading this you're committed and ready to put in the effort and feel like you've earned the life-changing outcomes it will have on your life.
You just want to make sure that every amount of effort you invest in executing the plan will move you closer to the end result.
And that's my big promise to you. You'll never waste your time or energy, and you'll always feel like EVERYTHING you're doing is bringing you one step closer to owning a profitable coaching business and all the rewards and fulfilment it provides.